By collaborating with a vast array of clients, the team at Outside have been able to expand on their knowledge and insight to life on Stage. With Shayne Ward starring in Rock of Ages and Beverley Knight in Memphis and The Bodyguard, Outside have cleverly planned and executed effect PR missions to create buzz around West End shows and their leading stars.

We have been trusted to promote our clients and their involvement in stage performances previously but now Outside are at the forefront of propelling famous shows and musicals giving them maximum impact and exciting theatre-goers around the country.


New to the West End theatre circuit is Bat Out Of Hell, Jim Steinman’s epic rock and roll fantasy.  Originally born as a theatre production, the material was later used to create one of the most iconic and successful albums in history.  Showcasing Meat Loaf’s greatest hits including ‘I’d Do Anything for Love’, ‘You Took the Words Right Out of My Mouth (Hot Summer Night)’ and ‘Bat Out of Hell’, the production hits to road, beginning at Manchester’s Opera House before heading to London’s Coliseum to finish in July 2017. With a successful street performance in front of the theatre, Outside will be managing the show’s PR as well as working closely with Meat Loaf and the cast to maximum Bat Out Of Hell’s presence as a must see musical for 2017.


Lin-Manuel Miranda is an award-winning composer, lyricist, and performer. His current musical, ‘Hamilton’ (book, music and lyrics created by Miranda himself) opened on Broadway in 2015 with Miranda performing the lead, title role. ‘Hamilton’ was recently awarded the 2016 Pulitzer Prize in Drama and has even earned a record-breaking 16 Tony Nominations including 3 nominations for the Book, Score and ‘Leading Actor in A Musical’ category. As well as fantastic stage success, Lin-Manuel recently collaborated with Disney to create the score for their latest cinema release ‘Moana’ which has had rave reviews ahead of it’s December release. Working closely with Lin-Manuel Miranda, the team at Outside are projecting this talented creative to the UK’s media to maximize Miranda’s profile and showcase this all-round great entertainer.


From New York’s Broadway, School of Rock is Lord Andrew Lloyd-Webber’s adaptation of the hit comedy film starring Jack Black. The hilarious and energetic musical, is fast becoming an critically acclaimed hit and showcases 14 new songs by the composer as well as including all of the original songs from the 2003 film. Now a resident at the New London Theatre in Covent Garden, Outside are collaborating with the show’s producers and cast to introduce stars including Beverley Knight and The Vamps to the show and create performance opportunities like never seen before. 


Following the success of his singing career, Shayne Ward took to the stage in 2011 to perform as Stacee Jaxx in the 80’s inspired show, Rock of ages. With a residence at the Shaftesbury Theatre in London, Shayne performed with the cast from June – September and was even nominated for The DEWYNTERS London Newcomer of the Year award. The Outside team collaborated with Shayne Ward and the theatre production to maximum the pairing via tradition media and also channels such as social media and online news sites. 


Alfie Boe, best known for his critically acclaimed performances as Jean Valjean in the musical Les Miserables, is now a client of the Outside Organisation. With over one million albums sold in the UK, Alfie Boe is a house hold name and a favourite performer for many.  By targeting key print, online, TV and radio outlets, Outside will showcase Alfie Boe’s future projects including his collaboration with Michael Ball and Boe’s current starring role in ‘Carousel’.

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