prweek Outside Org Founder Alan Edwards named Number 1 Entertainment PR for record 9th time


Outside has a superb and long standing reputation within Sport, having worked with some of global sport’s greatest personalities – ranging from globally recognised stars to up-and-coming talent, and some of the biggest events in sporting history.

Past clients in this space include boxers from Lennox Lewis to Tyson Fury, footballers from David Beckham to Patrice Evra, F1 stars from Jenson Button to Redbull’s Christian Horner, cricket star Kevin Pietersen, and tennis icon Novak Djokovic.

Our Sport division specialises in taking sporting talent and sporting moments from the back pages to the front page. We curate specialised campaigns tailored to our clients to create global, cultural movements and icons that transcend their sport.

We also have experience managing world class sporting events including Pay- per- view boxing. Recently, we  managed the PR for BOXXER’S iconic, first- ever all female event at a sold out O2 arena. We successfully took women’s boxing to the mainstream news and had 2 million viewing from home live on Sky Sports. This made the night the most watched sporting event in Sky’s history and their 2nd most watched boxing event ever. At the start of this year, we launched PPV boxing for 2023 at a sold- out Manchester Arena with Eubank Jr vs Liam Smith live on Sky Sports.

Athletes have a short sporting career. We help them maximise their exposure and build their brand whilst they are still competing and help them to prepare and position themselves for a flourishing career once they retire.