Outernet Global hires Jody Malam as Creative Director Brand & Experience and appoints DBLG as branding agency
Outernet Global, who in December 2020 will launch in London the first of a global roll-out of city-centre, immersive media and entertainment districts, announced today the appointment of Creative Director Brand & Experience, Jody Malam, and multi-award winning design studio DBLG.
Located in London’s Soho, the Outernet district comprises of two huge immersive public spaces – The Now Building and Now Trending. Each space features 8K, 360-degree floor-to-ceiling screens capable of delivering the most jaw-dropping audio-visual experiences in the world. The versatility, scale and connectivity of the Outernet network is a world first for brand owners and advertisers. Further sites have been identified in the US, Europe and Asia.
Jody and his team will work with DBLG to create a modern, flexible and stylish brand identity that is as effective across the unique canvas of screens as it is in digital and social. The appointment of Jody and DBLG signifies Outernet’s commitment to creating extraordinary digital moments and content for brands and media partners.
Outernet Creative Director Jody Malam said “It’s so great to be a part of this project because there is literally nothing else like it in the world and is a unique opportunity to create experiences and tell stories in new and exciting ways.”
DBLG Founder Grant Gilbert said”We’re honoured to be working alongside the Outernet Global team to create an innovative and engaging brand identity. We’re creating a flexible and updatable brand expression that showcases not only groundbreaking content but the immersive and progressive nature of the building.”
Jody began his career at Sky then Virgin Media before spending nearly a decade at Viacom with MTV. He became Creative Director in 2011 and oversaw channel branding and promotion for its biggest shows. Jody became Senior Creative Director in 2015 and led Viacom’s major rebrand of Channel 5 which launched in early 2016. He left Viacom at the end of 2018, working on projects between Sydney, LA and London for a variety of clients including Sky, Reach, UKTV, ABC and FX.DBLG is an award winning design studio founded in 2007 by Grant Gilbert. The studio has gained international recognition for their diverse range of motion design and brand identity solutions. Working with forward thinking brands, they create innovative and ground breaking visual communication. Most notably they gained critical acclaim for their work for Channel 4, Adobe, BFI and StudioCanal.