MelodyVR signs Label agreement with AWAL
Leading virtual reality music platform MelodyVR today announced a significant VR content creation and distribution agreement with one of the largest and fastest-growing independent global recording companies, AWAL. As a Kobalt company, AWAL offers artists and independent labels a range of services without having to give up ownership or control. The deal follows a number of previous partnerships MelodyVR has entered into since its inception spanning labels, publishers and venues.
The agreement with AWAL means MelodyVR will have the right to distribute both live and pre-recorded VR content created with AWAL artists, which include Lauv, Tom Misch, The Wombats, The Kooks, deadmau5, Nick Cave & The Bad Seeds, and more.
Anthony Matchett, Founder and CEO MelodyVR said, “I’m pleased to enter into this agreement with AWAL and look forward to working with their fresh and exciting roster of independent talent, to create ground breaking immersive virtual reality experiences for their fans.”
MelodyVR has worked with hundreds of artists including Post Malone, The Chainsmokers, Niall Horan and Bebe Rexha to deliver music fans the world’s largest catalogue of virtual reality experiences. Last month, the business began a new chapter launching their first Live in VR event with a headline performance from Liam Payne, now giving music fans across the world unprecedented access to live events as they happen, in real time via the MelodyVR app.