Whether it is a matter of raising profiles, handling the media arrangements for events large and small or simply winning over the right journalists, we have extensive experience of serving the needs of charities. We can identify, develop and generate the stories which will make the news, increase public awareness and enhance revenue, With dozens and dozens of major events behind us, we are adept at managing media arrangements for major fundraising events, building the buzz with pre-publicity through to the slick-running of press room arrangements on the night.
TEENAGE CANCER TRUST
Since Roger Daltrey launched his series of annual concerts at the Royal Albert Hall in 2000 – after being so moved by hearing of the scarcity of specialist facilities for young cancer patients – we have been providing PR support and guidance. Using our contacts and expertise, we were tasked with making these shows a key part of the musical calendar for the music industry and the music media. It is now an established staple with performers over the years including a Who’s Who of rock and pop, with artists of the calibre of Oasis, Paul Weller, Eric Clapton and Coldplay (together with The Who of course). We continue to have a strong involvement, getting media support for example by bringing Roger together with editors and senior figures. Our success is measured not just by eyes on pages but by the huge sums which have been raised. So far the TCT concerts at the Albert Hall have raised in excess of £20 million.
Amy Winehouse Foundation
We worked with Amy and her family for many years and upon her death in 2011, continued our association when the Foundation was established in her name to help disadvantaged young people. We were involved from the start, launching the charity, securing fees for family interviews to build the initial funds and promoting the book written by her father Mitch, another fundraising initiative. We have gone on to handle all aspects of the charity – organising media and guest booking for the annual Gala, gaining news and feature coverage for Foundation projects and partner charities as well as launching a schools project, securing celebrity ambassadors and handling reputational issues.
Nordoff Robbins Silver Clef Awards
A long-standing charity event, we reinvigorated the approach when we came on board by introducing a launch party at London’s Café Royal to build a head of steam ahead of the ceremony. In the build-up to the event we devised numerous publicity opportunities to raise awareness of the good cause at the heart of this event, music therapy charity Nordoff Robbins, which included securing slots on Radio 4’s Woman’s Hour and features in the Financial Times and Shortlist magazine, together with news stories about the awards. For the awards ceremony itself – staged at the Grosvenor House Hotel and featuring acts such as Iron Maiden and Rita Ora, we managed the red carpet and press room activity.
HELP FOR HEROES
A huge fundraising gig for the Help For Heroes charity, which starred acts such as Robbie Williams, Katherine Jenkins and Sir Tom Jones, for which we used our full range of contacts. In addition to forging a media partnership with The Sun, we secured high support and extensive coverage from newspapers, working with the featured artists to place stories and interviews in the build-up, as well as collaborating with the charity, venue and Ministry of Defence. We managed the on-the-day event media for TV, radio, print and online journalists and photographers, generating significant coverage on TV news and making newspaper front pages – importantly providing a surge in support for the charity.
MUSIC INDUSTRY TRUSTS
As well as raising awareness and funds for the BRIT Trust and Nordoff Robbins, the Music Industry Trusts Award also honours whose who have made a significant contribution to the UK music industry. With the 26th anniversary on the horizon, the Outside Organisation will collaborate with the event to promote its charities and the past and future winners of such a prestigious Award.