Trapstar Announce Pop Up At Selfridges London
One of the UK’s most prolific streetwear brands Trapstar, have announced a pop-up shop in Selfridges kicking off with a launch event on December 12th. The Trapstar invasion will now not only be taking over the streets, clubs, concert stages and workplaces of the U.K, but also a larger space in Selfridges.
The launch party kicked off the brands celebration with a host of famous faces including pro footballer Eniola Aluko, comedian Kojo Anim, Chelsea footballer Reece James, DJ and presenter Siobhan Bell, music artists including Laughta, Cashh, and more.
From its humble beginnings selling customised t-shirts out of pizza boxes, to the opening of its flagship store in Portobello road in 2010, Trapstar is now worn by some of the most influential celebrities in the world: Rhianna, Cara Delevigne, A$AP Rocky, Rita Ora, Lewis Hamilton to name a few. In 2014 the brand was recognised by the inimitable Jay Z who, along with his entertainment agency Roc Nation, invested in the brand as an official partner, further propelling the label into a world of global recognition and accomplishment. The last fifteen years have seen the London streetwear label grow into one of the most recognisable and sought-after clothing brands worldwide.
Now Trapstar is back, gracing the aisles of Selfridges showcasing some special pieces. This will include some of the most popular items from the adult range such as the irongate quilted puffa, decoded path hoodie black/neon green, all over signature hoodie black/tie dye and a denim jacket. The Pop Up will transport you back to the early stages of the brand with exciting installations such as a Trapstar phonebox and pizza boxes.
Despite its high-profile clientele, the ethos of the brand has always remained true to its roots, appealing to a worldwide demographic that share much more than just a sense of style. This mutual cultural appreciation is something co-founders Mikey, Will and Lee particularly pride themselves on, and is exemplified by the fact that celebrities and influencers wear and promote Trapstar because they truly love the brand; not because they are being paid to love it.
Head down to Selfridges in the menswear section on Level 1 from Dec 12th through to Jan 12th to pick up something special from Trapstar for the festive season.