Alexandra Palace Trading Ltd (APTL) and MelodyVR have announced a ground-breaking partnership which sees the technology company granted exclusive rights to capture concerts across the Palace and Park in virtual reality.

It was from Alexandra Palace that the BBC launched the world’s first high-definition television service in 1936, whilst the medium was still in development. It is in this spirit of innovation that Alexandra Palace looks to the next leap in entertainment platforms with MelodyVR, where viewers can already experience The Chainsmoker’s sold-out concert at the venue.

Technological innovation has been a central part of the Palace’s story. From the spectacular stage machinery in the soon to reopen Theatre, to the advent of cinema and up to the present day. Alexandra Palace continues to embrace technology to find new ways to share its fascinating stories and explore how it remains relevant and welcoming to audiences today and in the future.

APTL is the wholly owned trading subsidiary of Alexandra Park and Palace Trust – the charity responsible for restoring and maintaining the much-loved North London venue. Revenue generated by the trading company through partnerships, events and ticket sales is reinvested back into the charity to ensure the Park and Palace remains open for all to enjoy.

Virtual Reality platform MelodyVR offers people access to the world’s largest library of immersive and interactive virtual reality music experiences from the world’s biggest artists such as Imagine Dragons, Bebe Rexha, Wiz Khalifa, Fall Out Boy, Niall Horan and The Chainsmokers.

Whatever the barriers are that prohibit someone from being at a show – whether they’re on the other side of the world, the show is sold or the show already happened – MelodyVR uses this new, immersive format to offer truly unique viewpoints and give music lovers an unobtainable experience.

As part of this partnership, MelodyVR will live stream real-time concerts via VR and offer virtual tickets to sold-out shows with the biggest artists, enabling an unlimited number of fans to attend in-demand concerts around the globe.

The concerts, as well as virtual tickets, will be available to purchase via the MelodyVR app, on Oculus Go or Samsung Gear VR virtual reality headsets.

Lucy Fenner, Commercial Director of APTL, said:

“We are proud to be continuing our legacy of innovation by partnering with MelodyVR. In the last 12 months we’ve seen a record-breaking growth in concert attendances but now, through this partnership, even more people will be able to experience the magic of a gig at Alexandra Palace as well as introducing this iconic venue to new audiences around the world”

Steven Hancock COO and Co-founder of MelodyVR, said:

“We’re delighted to be partnering with Alexandra Palace, to establish another milestone in their story, delivering unique live and recorded VR experiences from one of the most important venues in British entertainment history.”

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