WORLD’S FIRST DEDICATED VIRTUAL REALITY MUSIC PLATFORM NOW AVAILABLE
MelodyVR, the world’s first dedicated virtual reality music platform that enables fans to experience music performances in a revolutionary new way, is now available.
The revolutionary MelodyVR app offers music fans an incredible selection of immersive performances from today’s biggest artists. Fans are transported all over the world to sold-out stadium shows, far-flung festivals and exclusive VIP sessions, and experience the music they love.
What MelodyVR delivers is a unique and world-class set of original experiences, created with multiple vantage points, to give fans complete control over what they see and where they stand at a performance. By selecting different Jump Spots, MelodyVR users can choose to be in the front row, deep in the crowd, or up-close-and-personal with the band on stage. They can stand alongside KISS amidst an explosion of confetti, catch the London Symphony Orchestra from the middle of the action or steal a moment alone with Sigrid as she plays catchy choruses under clear blue skies. These are truly unobtainable experiences – better than the best seats in the house.
With fresh performances rolling out weekly, the MelodyVR app is now available in the UK and United States – initially via Oculus Go and Samsung GearVR devices – and offer users an extraordinary selection of pre-recorded performances, original content and curated Journeys to choose from and purchase. As such, it will undoubtedly revolutionise the way fans connect with artists and experience music. Over the coming months, MelodyVR will live stream concerts via Virtual Reality and offer virtual tickets to sold-out shows with the biggest artists, enabling an unlimited number of fans to attend in-demand concerts around the globe.
Earlier today, MelodyVR and its parent company EVR Holdings, announced a fundraise of $30 million dollars, taking total funding to over $70 million to-date. The additional capital raised today will be used to fuel corporate expansion globally and to launch the MelodyVR product in additional international markets.
As the only licensed VR music platform, MelodyVR has secured partnerships across the industry, including major and independent labels and publishers, and teamed up with a remarkable array of international artists including 2 Chainz, Rag‘n’Bone Man and Niall Horan to build the world’s largest library of immersive and interactive virtual reality music experiences.
With standalone VR headsets like the Oculus Go now available at an extremely accessible price point ($199), the already vibrant VR market is set to grow exponentially over the coming years. Current market forecasts suggest over 350 million users by 2021 and last year saw $3 billion invested in virtual and alternative reality.
“As an artist you’re always trying to break down the barrier between you and your fans. MelodyVR takes this to a whole new level.” – Niall Horan
“We had this great opportunity to work with Melody VR on our European Tour which was very exciting because we put a lot of work into our show and production. We travel with videographers year-round capturing our show but the footage they were able to get and angles is unlike anything we have ever seen and we are in the show ourselves.” – Alex Pall of The Chainsmokers
“In 1971, Pete Townshend wrote a science fiction musical called Lifehouse about a future where people didn’t have to leave home to get real life experiences from outside their four walls, we thought it was mad! But he proved to be right and MelodyVR have managed to bring this to life.”
– Roger Daltrey of The Who
“MelodyVR was founded to deliver new and amazing ways for music fans to connect with the artists they love. We’re thrilled to have launched our platform in the US and the UK and we look forward to launching globally over the coming months,” says MelodyVR founder and CEO Anthony Matchett. “We’re hugely excited to provide music fans across-the-globe with amazing, immersive VR performances from the world’s most recognisable and loved artists.”