By collaborating with a vast array of clients, the team at Outside have been able to expand on their knowledge and insight to life on Stage. With Shayne Ward starring in Rock of Ages and Beverley Knight in Memphis and The Bodyguard, Outside have cleverly planned and executed effect PR missions to create buzz around West End shows and their leading stars.
We have been trusted to promote our clients and their involvement in stage performances previously but now Outside are at the forefront of propelling famous shows and musicals giving them maximum impact and exciting theatre-goers around the country.
Ghostlight Records has become the leading independent force in Original Broadway Cast Recordings – building a library of over 200 records over the past 18 years, featuring some of the most successful Broadway musicals and solo albums by Broadway’s brightest stars. Founded by Grammy Award winner Kurt Deutsch, Ghostlight has won Grammy Awards for The Book of Mormon, In the Heights and Beautiful – The Carole King Musical. Recent notable cast recordings include the 2018 Tony winner for Best Musical, The Band’s Visit, and the blockbuster viral sensation Be More Chill. Ghostlight has also released solo albums from Patti LuPone, Kelli O’Hara, Sutton Foster, Billy Porter, and more. The label continues to support the new generation of musical theatre composers and has developed extensive relationships with Jason Robert Brown, Michael John LaChiusa, and David Yazbek, as well as Lin-Manuel Miranda, Pasek & Paul, Tom Kitt, Joe Iconis, and Shaina Taub. Ghostlight Records is part of the Arts Music division at Warner Music Group.
BAT OUT OF HELL
New to the West End theatre circuit is Bat Out Of Hell, Jim Steinman’s epic rock and roll fantasy. Originally born as a theatre production, the material was later used to create one of the most iconic and successful albums in history. Showcasing Meat Loaf’s greatest hits including ‘I’d Do Anything for Love’, ‘You Took the Words Right Out of My Mouth (Hot Summer Night)’ and ‘Bat Out of Hell’, the production hits to road, beginning at Manchester’s Opera House before heading to London’s Coliseum to finish in July 2017. With a successful street performance in front of the theatre, Outside will be managing the show’s PR as well as working closely with Meat Loaf and the cast to maximum Bat Out Of Hell’s presence as a must see musical for 2017.
LIN-MANUEL MIRANDA / HAMILTON
Lin-Manuel Miranda is an award-winning composer, lyricist, and performer. His current musical, ‘Hamilton’ (book, music and lyrics created by Miranda himself) opened on Broadway in 2015 with Miranda performing the lead, title role. ‘Hamilton’ was recently awarded the 2016 Pulitzer Prize in Drama and has even earned a record-breaking 16 Tony Nominations including 3 nominations for the Book, Score and ‘Leading Actor in A Musical’ category. As well as fantastic stage success, Lin-Manuel recently collaborated with Disney to create the score for their latest cinema release ‘Moana’ which has had rave reviews ahead of it’s December release. Working closely with Lin-Manuel Miranda, the team at Outside are projecting this talented creative to the UK’s media to maximize Miranda’s profile and showcase this all-round great entertainer.
A record-breaking play in New York, Lazarus was created by David Bowie and Enda Walsh and directed by Ivo van Hove at. Inspired by the novel ‘The Man Who Fell To Earth’ by Walter Tevis, the play focuses on Thomas Newton, a ‘man’ unable to die, who is the character famously portrayed by David Bowie in the 1976 screen adaptation of Tevis’ novel and was directed by Nicolas Roeg.
Now open to European audiences in London’s Kings Cross Theatre, Outside has collaborated with the David Bowie team and the theatre production company to maximum the tradition media coverage of Lazarus as well as producing a very successful opening night with guests including Kate Moss, Bob Geldof and Jude Law.
SCHOOL OF ROCK
From New York’s Broadway, School of Rock is Lord Andrew Lloyd-Webber’s adaptation of the hit comedy film starring Jack Black. The hilarious and energetic musical, is fast becoming an critically acclaimed hit and showcases 14 new songs by the composer as well as including all of the original songs from the 2003 film. Now a resident at the New London Theatre in Covent Garden, Outside are collaborating with the show’s producers and cast to introduce stars including Beverley Knight and The Vamps to the show and create performance opportunities like never seen before.
ROCK OF AGES
Following the success of his singing career, Shayne Ward took to the stage in 2011 to perform as Stacee Jaxx in the 80’s inspired show, Rock of ages. With a residence at the Shaftesbury Theatre in London, Shayne performed with the cast from June – September and was even nominated for The DEWYNTERS London Newcomer of the Year award. The Outside team collaborated with Shayne Ward and the theatre production to maximum the pairing via tradition media and also channels such as social media and online news sites.
JESUS CHRIST SUPERSTAR
Tim Rice and Andrew Lloyd Webber’s tremendous ‘Jesus Christ Superstar’ was a best-selling album and, in America, an arena concert phenomenon before it arrived first on Broadway in 1971. Landing in the West End one year later, the show ran for 8 years and was the longest running musical ever at that time. The newly launched show held at the O2, promised to be a stage extravaganza with stars such as Mel C, Chris Moyles and Ben Foster at the helm. The Outside team took a traditional media approach when promoting the restored show and collaborated with reviewers from a variety of news outlets including The Independent, Time Out Magazine and The Guardian.
The original Broadway production opened in 1975 and ran for 936 performances until 1977. Following a West End debut in 1979 which ran for 600 performances, Chicago was revived in New York in 1996, and a year later in the UK. Collaborating with clients Usher and Marti Pellow, Outside promoted their appearances in the UK and New York shows to traditional media via reviewers, theatre critics and also promoted their performances to news websites to expand their online footprint.
Alfie Boe, best known for his critically acclaimed performances as Jean Valjean in the musical Les Miserables, is now a client of the Outside Organisation. With over one million albums sold in the UK, Alfie Boe is a house hold name and a favourite performer for many. By targeting key print, online, TV and radio outlets, Outside will showcase Alfie Boe’s future projects including his collaboration with Michael Ball and Boe’s current starring role in ‘Carousel’.