Management Team

Our dedicated ‘Outsiders’ are experienced PR professionals that work with some of the biggest global brand names in the world on a round the clock basis. They come from a diverse range of backgrounds and together posses the expertise necessary to cater to Outside’s broad reaching influence.

Alan Edwards is broadly recognised as a media ‘kingpin’ in the music industry in the UK and further afield. Some of the biggest stars in the world (e.g. The Who, P. Diddy, Usher, Bowie, McCartney) have beaten a path to his door at The Outside Organisation. With his unrivalled contacts book, major celebrities, CEOs and Marketing Directors are happy to place the shaping of their respective images and brands in Edwards’ hands due to his ‘utter dependability’ coupled with the very best results on their behalf. His ability to secure the greatest PR in the best possible outlets has made him an industry legend.

Chris Goodman, Head of Music, crossed the fence from journalism to PR in 2007. Formerly he was Music Editor at the Sunday Express, a post he held for four years. On joining Outside, Chris was thrown in at the deep end and he and his team have since taken on the likes of Led Zeppelin, Amy Winehouse, Spandau Ballet, Bon Jovi, the MOBO Awards, and many more.

Lesley Land, Outside’s Head of Entertainment, works across TV, Theatre, Sport and Talent publicity. She is a key member of the Channel 5 publicity team and also heads up PR for theatre productions such as Rock of Ages. She joined the agency from Taylor Herring in 2010, and has over 10 years experience in TV & Entertainment PR. Lesley has led major campaigns for every UK terrestrial broadcaster and a huge variety of digital TV channels. Landmark PR campaigns include The Apprentice, Disney Home Entertainment and the launch of Google Street View.

Having joined the company in 2007 from PPR Publicity, Dan Deacon is now Head of Creative and Operations at Outside. He manages a team representing an array of new pop acts through to established artists and individuals, such as Katherine Jenkins, Grace Jones, and Paul Oakenfold. Dan also oversees special projects, such as the latest Michael Jackson album release.

Shoshanna Stone is Head of Outside Edge, a specialist music division. Joined Outside from Sony, where she worked since 2003 as press officer and eventually Head of Publicity for their RCA division. There she was responsible for artists such as Cypress Hill and John Legend. Prior to this she was a press assistant at EMI, working for other prominent names. In early 2011, Alan Edwards and Shoshanna launched a division of the Outside agency – Outside Edge. The division offers a fully rounded and integrated service for her clients- which include Britney, Lenny Kravitz, and Usher- bringing all aspects of their publicity under one roof.

Carly Coughlan, Head of Outside’s Channel 5 team, has nearly a decade’s worth of experience in TV and Radio PR. She moved to the Outside Organisation in November 2010 from the BBC, where she was a unit publicist on EastEnders. In this role, Carly was responsible for providing PR advice to half the show’s cast, crisis management and the handling of several sensitive storylines. Before this, Carly worked as a publicist for the BBC Proms and across the BBC Radio portfolio. Carly started her career at Channel 4.

Sam Bowen, Strategy Director, has spent over 15 years in PR working with international media clients in film, celebrity, digital and radio and has worked on both agency and client side with Foresight, Freud, icollector.com and Paramount Television respectively. He was launch publicist for Who Wants To Be A Millionaire and launched London’s only business freesheet, City AM in 2005. Sam’s experience also stretches into FMCG and consumer PR, working with clients such as P&G to Homebase and prior to joining Outside, ran his own consultancy for nearly 3 years, helping to promote leading digital and media businesses throughout the UK and Middle East.