From the earliest days of the company, our roots have been in the music industry, providing the best publicity in the business. We have represented an array of colourful characters, including the likes of the Spice Girls, as well as some of the most enduring and influential figures in rock such as David Bowie, Rolling Stones, Paul McCartney, The Who and Led Zeppelin.
We have been trusted to provide a reliable, steady hand for considerable periods of many artists’ careers, demonstrating their continued satisfaction with our work, but we are also instrumental in bringing new acts to the fore – as well as reinvigorating the profiles of many performers.
We build a bond with management to tailor the right approach for each artist and we shape the publicity plans to work for our artists, not merely fitting it around the cycle of a release schedule.
Our fruitful relationship with the late David Bowie endured for nearly 40 years. After being very low key for much of the past decade, we helped David Bowie return with a splash in 2013 with the surprise release of The Next Day – recorded in complete secrecy – while also helping retain his enigma. We created an agenda-setting buzz for the launch announcement, making it one of the leading stories of the day, getting celebrity superfans on board early to spread the word on social media. With no interviews around the whole campaign, we maximised opportunities to build news stories around every new promo, always dropping with an early morning surprise announcement but soon creating global coverage. We also worked on the Bowie exhibition at London’s V&A, one of the must-see events of the year. Our positioning contributed to The Next Day becoming his first UK No 1 for 20 years; it was was lauded as a superb return, making the Mercury Prize shortlist, and for our publicity campaign on the album, The Outside Organisation was nominated for a PR Week Award. We also used a similar campaign to promote David’s 2016 release Blackstar, which we were nominated for a Music Week Award for this campaign. It was sadly David Bowie’s last album but one of his most remembered.
Our links with the band can be traced back to the late 1970s but our current association dates back to a series of shows staged in 1999. Our strong, ongoing and trusted relationship with Roger Daltrey and Pete Townshend also extends to their activities beyond The Who. We have worked on releases of new material, including the group’s return with the first studio album for more than 20 years, with 2006’s Endless Wire, building a new wave of excitement and expectation. But of course, for a band whose hits such as My Generation and I Can See For Miles continue to create excitement half a century on, there is an extensive archive and heritage to be promoted and protected. We have expertly handled a series of reissues and remasters over the years. More recently we launched and oversaw the band’s series of 50th anniversary shows, together with a package of the band’s finest recordings to mark this incredible milestone. We have handled numerous live projects, such as warmly received stagings of Quadrophenia, and occasional crisis communications which have included handling the sudden death of bass player John Entwistle in 2002.
Spice Girls/Geri Horner
No discussion of our pedigree in the music world would be complete without reference to our role in handling all aspects of the Spice Girls when they were the biggest group on the planet. We have gone on to represent them for their reunions and have continued our association during periods of their solo careers. Now we are working with Geri (Halliwell, as she was) as she enters the next stage of a career which has seen her amass four solo number 1 singles and a string of children’s books.
One of the world’s most successful and enduring rock acts, we have represented Bon Jovi – and their dazzling frontman Jon Bon Jovi – for a decade. Working closely with the band’s management team, we have handled all aspects of releases, gigs, tours as well as personal PR, crisis management and more. It is no mean feat to represent such an in-demand and popular act whose sell-out shows ensure they regularly top the lists of highest grossing tours whenever they hit the road. Our association with the band – loved for tracks such as Livin’ On A Prayer and You Give Love A Bad Name – began in 2005 when we publicised their 12-date residency at the O2 Arena in London, and our work on their live commitments extends across Europe. We have developed Jon’s profile as an important figure within the music industry. And who could forget his impromptu performance with the Duke Of Cambridge and Taylor Swift at a charity dinner?
We began working with frontman Bernard Sumner as he launched his autobiography, Chapter And Verse, in 2014 and the relationship has continued for the release of the band’s latest album Music Complete. The campaign for this first all-new studio album in a decade began with a playback for key tastemakers and we secured extensive features in key titles including a 21-page section of Q Magazine. In addition there have been big interviews in major publications such as The Sun and The Observer, helping the band to re-engage with the mainstream after their prolonged absences, while reviews have brought universal praise.
The band’s live reunion in 2007 was one of the most celebrated and anticipated shows in years and we handled the publicity for the performance from start to finish, including the Celebration Day film which was released afterwards. Our work with the band has continued overseeing the publicity for the remaster series of the band’s LPs. We have worked continuously over the space of a year to keep each new release – they came out in five batches – in the public eye, generating news lines, placing exclusive streams with media outlets, organising playbacks. In addition to interviews in the music press, broadsheets and tabloids, the releases made the Six O’Clock News on BBC1.
Even 40 years into their career, we succeeded in our objective of making Blondie a talking point all over again. With cover features on the likes of Mojo magazine, and interviews with The Sun, Mail On Sunday and Daily Telegraph, the band’s album Blondie 4(0)Ever – with new material and re-recorded hits – we engineered extensive coverage. With our help we cut across the generations by brokering a starring role at the 2014 NME Awards, where they performed and collected a deserved Godlike Genius Award, with the event streamed live on the internet.
We have worked with Grace for a decade and her level of personal trust in our services demonstrates the close bond between artist and PR. For our most recent collaboration we handled the release of her autobiography, I’ll Never Write My Memoirs. Careful targeting was the key because we had only limited access for interviews, but we secured important interviews with The Observer, Radio 4’s Today programme, Gay Times and BBC 6 Music. Grace’s forthright views about younger female music acts ensured her memoir was a talking point for some considerable time.
We have had a lengthy association with Carrie’s US management company and have provided close counsel on how to handle their clients. Grammy-winning Carrie has a huge profile in the US and has had colossal sales. We have been plotting the correct course to make as much noise as possible during her UK visits to emulate that success, with carefully chosen appearances which will suit her career – not just when her release schedule dictates.
Following the departure of Syd Barrett in 1968, David Gilmour became the guitarist and co-lead vocalist of rock band, Pink Floyd. Gaining international success with The Dark Side of the Moon, Wish You Were Here, Animals, and The Wall, by the early 1980s, Pink Floyd had become one of the most critically acclaimed and best-selling acts in the history of popular music. In addition to his work with Pink Floyd, David Gilmour has produced a variety of artists and has had a solo career including four albums: David Gilmour, About Face, On an Island, and Rattle That Lock.
BBK x O2 TAKEOVER
Boy Better Know took over The O2 on August 27th, 2017. To maximise the announcement, The Outside Organisation collaborated with BBK and The O2 to promote the launch to traditional print press, online publications and social media avenues. The event will be a full day of music, film, gaming, sport, food and London lifestyle and BBK will be using the various music venues, bars, the cinema, the restaurants and communal spaces to create another unforgettable moment of greatness in their home town.
Kim has clocked up over 23 million streams on Spotify since her debut last summer with the infectious, bubble-gum pop anthem ‘I Don’t Want It At All’ (#1 on Spotify’s Global Chart). Her latest offering ‘Heart to Break’ has amassed over 5 million streams so far and continues to earn her new fans. She has been tipped as the pop force to watch for by the likes of Noisey, NME, FADER, Music Week, i-D, Gay Times, The New York Times, and many more. Born in a small town outside Cologne, Germany, Kim grew up obsessed with pop music icons Britney Spears, Spice Girls, Cyndi Lauper and Boy George, which had a profound influence on her songwriting finesse. Kim is also transgender and made headlines around the world when she became the youngest person to ever undergo gender reassignment surgery at age 16.