We have collaborated with many publishers, artists and writers, turning our abilities to handle the campaigns for a wide range of publications. We handled the publicity for Jamie Oliver’s first ever book, along with biographical celebrity publications for New Order’s Bernard Sumner and Lou Reed, and David Beckham’s My Life. We have also had the pleasure of working with best-selling author Wilbur Smith and publicised his Harper Collins six-book deal worth £15 million and turned it into a major media event. We have looked after autobiographies, biographies, visually-led books, deluxe editions and magazines, Securing news stories, interviews with authors, features spun around the content of the books and serialisations are just some of the ways we have ensured we have a made a splash to drive awareness and sales. With our experience in event management, we also know how to generate coverage of launch parties and working with media partners to develop promotional events, readings and Q&A sessions in fitting locations to drive interest to the maximum.
PRINCE: 21 NIGHTS
On 8th May 2007, Prince made one of the most astonishing announcements of his career: he declared he was to play 21 nights at the former Millennium Dome, about to reopen as the O2 Arena. The aptly named 21 Nights is the beautifully crafted multi-media volume that documents the string of sensational and sell-out shows, created in collaboration with the celebrated photographer Randee St Nichols.
David Bowie And Masayoshi Sukita: Speed Of Life
This high-end book featured photos of Bowie taken over a four-decade span and the images had to be key to our plans because of the musician’s lack of availability, the photographer’s limited English and the hefty price (restricting our ability to distribute widely). We kicked-off with a 20-page spread in the much sought-after pages of GQ and then placed exclusives with Shortlist, NME and Mojo. We turned to the newly-opened Arts Club in London’s Dover Street for a launch party ensuring it became one of the hottest tickets in town for journalists with Bowie superfan Nicolas Coleridge, the President of Condé Nast, acting as host, and helping to give publisher Genesis it’s biggest ever publicity launch.
BERNARD SUMNER: CHAPTER AND VERSE
Chapter and Verse includes a vivid and illuminating account of Bernard’s Salford childhood, the early days of Joy Division, the band’s enormous critical and popular success, and the subsequent tragic death of Ian Curtis. Bernard describes the formation of New Order, takes us behind the scenes at the birth of classics such as ‘Blue Monday’ and gives his first-hand account of the ecstasy and the agony of the Haçienda days. With an already existing PR relationship with New Order, the team at Outside approached National print papers, magazines and also Radio to promote Chapter and Verse and highlighted Bernard’s exclusive story of two of the biggest loved band’s in UK history.
PETE TOWNSHEND: WHO I AM
For any long-awaited memoir by a rock legend, there is a great weight of expectation. For Pete’s autobiography, this was even more so because of the added sensitivities – and media interest created when his research led to a well-publicised brush with police. Our task was to focus on the wealth of fascination in the overriding story about one of the greatest songwriters in rock’n’roll, and to sidestep the sensationalism. Our impeccable media connections and careful consideration enabled us to make an initial splash with an interview on the agenda-setting Radio 4 Today programme to launch the campaign, followed by interviews in Mojo magazine, BBC 6 Music, The Guardian, The Sun and BBC1’s Andrew Marr Show. We were representing the interests of not only our client Pete, but the publisher Random House, so we kept a close eye on the approach and content of each interview. We also ensured a thorough familiarity with the source material in the book so we were aware of not only any possible difficulties but also to point journalists to any supplementary text to provide further information because only limited interview time was available. Our approach allowed us to successfully generate huge coverage while keeping lurid headlines at bay.
LOU REED: TRANSFORMER
Transformer: The Complete Lou Reed Story follows the great songwriter and singer through the series of transformations. Opening with the teenage electroshock treatments that dominated his memories of childhood and never stops revealing layer after layer of this complex and often anguished artist and man. Transformer is based on Lou’s collaborations with the hardest and most romantic artists of his times, from John Cale, Andy Warhol, and Nico, through to David Bowie, Robert Wilson, Laurie Anderson and the ghost of Edgar Alan Poe.
ERIC CLAPTON: SIX-STRING STORIES
Beginning with his blues roots and early days, SIX-STRING STORIES documents Eric Clapton’s entire career through the tools of his trade: his guitars. Told through Clapton’s own words this publications gives background information for each instrument and contains archival photography spanning five decades.
Grace Jones: I’ll Never Write My Memoirs
We have worked with Grace for a decade and her level of personal trust in our services demonstrates the close bond between artist and PR. For our most recent collaboration we handled the release of her autography, I’ll Never Write My Memoirs. Careful targeting was the key because we had only limited access for interviews, but we secured important interviews with The Observer, Radio 4’s Today programme, Gay Times and BBC 6 Music. Grace’s forthright views about younger female music acts ensured her memoir was a talking point for some considerable time.
CHRIS WRIGHT: ONE WAY OR ANOTHER
One Way Or Another is multi-millionaire rock, media and sport mogul Chris Wright’s explosive autobiography. In it, Wright lifts the veil on the wheeling and dealing that propelled his company Chrysalis to the forefront of the pop industry – and how the fortune he made from rock enabled him to buy Queens Park Rangers FC, Wasps Rugby Club and a fistful of radio stations and TV production companies. In a life story that reads like a Who’s Who of the rock business, Wright spares no blushes in telling tales of sex, drugs and financial blowouts that made some rich and left others by the wayside. We worked the PR for the book of this legendary music, sport an TV executive, targeting everyone from music media to business and sports to reflect the scope of this remarkable story. A star studded launch at the Groucho Club set the tone for a the story of a remarkable career and historical record.
DAVID BECKHAM: MY WORLD
Manchester United footballer David Beckham has been voted one of European football’s brightest stars. His marriage to Spice Girl Victoria Adams and the birth of their son, Brooklyn, crowned the couple’s celebrity status. But while much is written about him, David Beckham remains an elusive character. Here, for the first time, he tells his own story and talks of the artistry of his football skills, his personal heroes and influences, his daily life in football and the celebrity world, and his hopes for the future. With exclusive and intimate photographs throughout by Dean Freeman, DAVID BECKHAM – MY WORLD will provide a unique insight in to this much talked about icon of our times.
JAIME OLIVER: THE NAKED CHEF
Having left school aged sixteen, a young Jamie Oliver took his first job as a pastry chef in an Italian restaurant. After moving to Fulham’s iconic Italian restaurant The River Café, the cheeky and charming Jamie was quickly spotted by the BBC, and was granted his own cookery show in 1999. Jamie’s first book The Naked Chef appeared soon after, and quickly became a huge success. The chef advocated “getting naked” in the kitchen, stripping back restaurant recipes to basics and introducing a delicious roster of meals that could be made simply and easily, using ingredients from your cupboard, fridge or garden. The book became a number one bestseller in the UK, and paved the way for Jamie’s following monumental succlture to frame the decade.
Hanif Kureishi:The Buddha of Suburbia
The Buddha of Suburbia, written by Hanif Kureishi, won the Whitbread Award for the best first novel. It has been translated into 20 languages and was also made into a four-part drama series by the BBC in 1993, with a soundtrack by David Bowie.
WILBUR SMITH: GOLDEN LION
Worldwide bestselling author Wilbur Smith will take you on an incredible journey on the thrashing seas off the coast of Africa in this glorious return to the series that made him who he is: The Courtney series.
HRH Princess Michael of Kent: Quicksilver
HRH Princess Michael of Kent is a successful and best-selling author who has published six books. For more than 25 years, Her Royal Highness has pursued a successful career lecturing on historical topics and researching and writing about these times. We are working with the Princess on her latest book, the historical novel Quicksilver as well as her wider profile as an author.