James collaborates with The National Lottery for #IAmTeamGB advert
James are proud to announce their track Nothing But Love is to be used as the soundtrack for The National Lottery and ITV launch for I Am Team GB.
Airing for the first time on 21st July on ITV, the 40 sec commercial is The National Lottery’s promotion around the Olympics (ITV) and Paralympics (C4) which will run right through to 18th September, reaching a huge audience over the summer months.
Created in collaboration with ITV Creative and ITV AdVentures, the 40-second advert sees National Lottery tickets and scratch cards unearthing themselves from trouser pockets and from under fridge magnets to join other tickets and form a flock that travels the length of the nation. The ad culminates at the White Cliffs of Dover where the Team GB athletes stand side-by-side with the UK public to unleash a massive ‘I am Team GB’ banner.
Jim says: ‘It’s great to be a part of the ‘I Am Team GB’ Sports day. An incredibly positive event to encourage spectators to become participants. I’ll definitely be dusting off my running shoes and joining in’.
Watch the new ad here.